RECENT PROJECTS
Prairie Fauna
Kennels
Prairie Fauna Kennels Brand Development
​
A Hunting Dog Training organization in South Dakota that wanted a black and white logo that stood out from the Dog Training crowd. Most of the logos for this type of business are busy, lots of layers, and lots of colors. This young owner wanted something stark and clean that featured her premium pup. This design broke the norms and gives her a distinct presence on social media.
​
My Role:​
-
Design
-
Collateral Design
-
Alternate Logo Design
Boardwalk
HR Office
Come Back Cards for Staff
​
As a seasonal company, the Boardwalk hires 700-900 staff every summer. The HR Office identified a need to have a touch point with staff they want to return for the following summer through a holiday card. The card has caused several staff to reapply for the summer with one staffer saying, "They want me back? They even sent me a Christmas card!"
​
My Role:​
-
Design
-
Copy Writing
-
Photography
Kindling
Mount Hermon Conference Center donor update Magazine
​
Every quarter Mount Hermon updates their donor base with a magazine highlighting stories and updates that the donor values. After assessing their large donor magazine the LOG, I spearheaded an assessment of cost, story direction, and design of this more compact, frequent version.
​
My Role:​
-
Layout Design
-
Story Editor and Concepts
-
Art Direction
Redwood Christian Camp
T Shirt Design, Recruiting Banners, and Map Design
​
Redwood Christian Camp needed piece meal design work. I designed their recruiting banners, a t-shirt to be sold at their family camp, and redesigned their trail and wayfinding map.
​
My Role:​
-
Design and Layout
ComedySportz
San Jose
Rebrand
ComedySportz San Jose Rebrand
​
ComedySportz has been a San Jose staple since 1987. They needed a refresh on their local brand and style. I coordinated the photo and video shoot, redesigned their collateral, designed and installed their entrance to the theater, Designed the jerseys, and redesigned their website. The website became a template for other ComedySportz organizations around the nation.
​
My Role:
-
Art Direction
-
Designer
-
Video Editing and Direction
-
Entrance Build Out and Installation
-
Website Structure and Design
Lone Star Lights
Lone Star Lights
​
Experience Designer and Event Producer in the inaugural season of Lone Star Lights in Hunstville, TX. The event took place over 17 nights and included overnight housing, dinner theater, high adventure activities, live entertainment, Santa's Cabin, the Toy Maker's Workshop, 1M+ lights, a sledding hill with real snow, and more. Over 16k people attended in its inaugural year. 4.8 star rating on Google.
​
My Role:
-
Event Designer
-
Event Producer
-
Lone Star Lights Brand and Voice
-
Activation Builds
-
Operations
-
Vendor Relationships
-
Client Relationships
-
Project Management
Grace Harbor Capital Campaign
Grace Harbor Capital Campaign
​
Grace Harbor Women's Center, located in Watsonville, CA, brought 7Roots (my company) in to develop their 5 million dollar capital campaign to bring their dream of having a homeless shelter. and a women's recovery program to fruition. Grace Harbor officially opened their doors (debt free) September 9, 2021.
​
My Role:
-
Art Direction
-
Design
-
Capital Campaign Messaging
-
Collateral Messaging
-
Social Media Campaign
-
Video Production - directing, storyboarding and editing
-
Client Relationships
-
Project Management
​
Carolina
Creek
Brand Update
Carolina Creek Brand Update
​
Carolina Creek came to 7Roots Creative (my company) with a brand problem. Their old logo was dated and not inclusive to their new direction and mission. Our Job was to build their new brand that reflected more of who they were: inclusive, organic, and playful.
​
My Role:
-
Art Direction
-
Brand Story Strategy
-
Company research and insights
-
Brand Tone and Voice
-
Brand Story
​
Year
End
Appeal
Mount Hermon Year End Appeal
​
Mount Hermon is a unique place with a demographic spanning 4 generations. Communicating the year end fundraising need, that not only tugs on the heart and the mind, but also resonates with each generational language was a challenge. This project was crafted with a calculated four pronged approach: written letters, a portfolio, a video, and a social media campaign.
​
My Role:
-
Art Direction
-
Content Strategy
-
Content Creation
-
Social Media Strategy
-
Script and Storyboard for Video
-
Video Director
​
Conference Drive
Appeal
Conference Drive Appeal
​
Conference Drive is the primary entrance into Mount Hermon. Created and developed this fundraising campaign that was sent to the donor base of Mount Hermon. The campaign included video, social media media, and printed materials. $250,000+ was raised in 2 weeks.
​
My Role:
-
Art Direction
-
Content Strategy
-
Content Creation
-
Social Media Strategy
-
Script and Storyboard for Video
-
Video Director
​
Lakeside
Appeal
Lakeside Renovation Appeal
​
Not every appeal in a nonprofit organization has a direct emotional pull. In this particular project, the story that would connect donors didn't jump out right away. After digging deeper, the thing that stood out to me was that these rooms hadn't changed in 30 years. That became the hook for The Lakeside Zone—a Twilight Zone-tongue-in-cheek-riff that was part of a video and printed campaign that raised over $750,000 to renovate these rooms.
​
My Role:
-
Art Direction
-
Content Strategy
-
Content Creation
-
Script and Storyboard for Video
-
Video Director
Voice Branding
Voice Branding
​
Every company has a voice, a style of telling their story. When I came to Mount Hermon in 2011, there was a juxtaposed voice. In person and on property, the voice of the brand was playful and inspiring. Online, it was clinical and factual. Over the last six years, I have been taking the voice of all publications, online and in print to align with the brand. The voice of Mount Hermon is playful, a little tongue-in-cheek, inspiring, and informative.
​
Store
Remodel
Ponderosa Lodge Store Remodel
​
One of the camp centers at Mount Hermon primarily serves Jr. High and High School students. Those students usually come with discretionary funds. The problem was is that we didn't have the right space or the right look for students to want to spend their money. Having retail experience and a brilliant team of designers, we ripped out what was the craft room and turned into a viable retail space. We merged the look of the physical space with the online store to create a seamless experience. Sales have gone up over 30% in the last year.
Event Design
Event Design
​
Immersive, Continuous, and Imaginative. My favorite thing to do in the whole world is to design and plan events. With a history in theater production - a blank stage and a solid theme is ripe with possibility. From stages, to music festivals, to themed parties, designing memorable events is where it's at.
Scripts
Scripts (samples)
​
Script writing, although not in any job description in the last 6 years, is a passion and a talent that I brought with me to Mount Hermon. The organization used my skill to create dramas for children, youth, and families to weave the themes together and give context to spiritual themes. I've been writing scripts, sketches, and dramas since 2004.